If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider - these issues can potentially be solved by creating a new marketing strategy or conducting market research to identify the underlying cause. Ultimately, knowing the risks of rebranding can help you determine whether or not you're going into a rebrand for the right reasons. After redesigning its logo, 44% of people were unsure of what Uber's logo represented. Rebrands are complicated and carry big risks.Įven big brands aren't immune - just look at Uber. Okay, now that we know what rebranding is, let's make sure you have the right reasons to rebrand. Rebranding is when your company rethinks your marketing strategy with a new name, logo, or design, with the intention of developing a new, differentiated identity in the minds of customers and other stakeholders.
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